A gentle cleanser that takes out what you DON’T want, and leaves behind everything you DO! With Joico Colorful Anti-Fade Shampoo, daily buildup and debris are gently washed away; while it preserves the long-term vibrancy and intensity of gorgeous haircolor.

Here's Why You'll Love It:

• Free of SLS/SLES Sulfates
• Gently cleanses color-treated hair
• Fortifies hair for 3X greater resistance to breakage when using Colorful Shampoo and Conditioner against combing breakage on damaged hair