T.R.U.E. Clean Shampoo transforms from a soft powder into a silky, moisturizing lather. Blended with Aloe, Rice Protein & Seaweed for a gentle, vitamin-packed cleanse that leaves hair feeling healthy, manageable, & so clean – you might even skip a shampoo.

• T.R.U.E. Shampoo uses over 70% less water than a standard liquid shampoo
• Mild, gentle amino acid-derived surfactant creates a creamy, high-performance lather
• Fragrance Free
• Color Safe
• Vegan & Cruelty-Free